New Delhi: In a remarkable feat, Karan Aujla’s latest track “IDK HOW” has skyrocketed to #4 on YouTube’s Trending List for music, amassing over 1,057,747 views within just 10 hours of its premiere. This achievement highlights Aujla’s growing influence in the music industry and the anticipation surrounding his new releases.
“IDK HOW” showcases the collective talents of a stellar team. Karan Aujla, who excels as a singer, lyricist, and composer, collaborated with renowned Music Producers Ikky and Kenny Beats to create a captivating sound. The video, directed by Qarn Mallhi, features Tanu Grewal as the female lead, enhancing the song’s visual appeal.
The video production reflects a meticulous creative process. Qarn Mallhi, responsible for concept, editing, and direction, worked alongside creative director Mani Mallhi. Sven Soukup’s expertise as the director of photography ensured high-quality visuals, while Brownwest Originals managed the production, delivering a polished final product.
Released under the Rehaan Records label, the song benefits from a robust promotional and distribution strategy by LA Music Promotions Co. This partnership ensures the track reaches a broad audience, maximizing its impact and popularity.
“IDK HOW” blends contemporary beats with traditional Punjabi music, a hallmark of Karan Aujla’s style. The lyrics explore themes of uncertainty and emotional complexity, resonating deeply with listeners. Aujla’s powerful vocals, combined with the innovative production by Ikky and Kenny Beats, create a track that is both catchy and meaningful.
The music video adds a rich layer of storytelling. Featuring Tanu Grewal, it explores relationship dynamics, complementing the song’s emotional depth. Directed by Qarn Mallhi, the video captivates viewers with its stunning visuals and cohesive narrative, thanks to the seamless collaboration between the creative team, DOP, and production crew.
Since its release, “IDK HOW” has generated significant buzz on social media. Fans have taken to Instagram, Twitter, and Facebook to express their excitement, with the hashtag #IDKHOW trending widely. Praise for Aujla’s lyrical talent and the track’s production quality has been overwhelming.
Karan Aujla’s rise in the music industry his perseverance and talent. From his early days in Punjab to becoming a globally recognized Punjabi artist, Aujla has consistently delivered hits that resonate with audiences worldwide. His ability to blend traditional Punjabi music with modern beats sets him apart in the industry.
Must Read: Karan Aujla to Drop New Song “FOUR ME” on June 26
The success of “IDK HOW” solidifies Aujla’s position as a leading figure in the music scene. His innovative approach to music production and deep understanding of Punjabi culture ensure he remains a fan favorite. As he continues to release new music and collaborate with other artists, Aujla’s influence is poised to grow even further.
“IDK HOW” is a phenomenon that highlights Karan Aujla’s talent and the collaborative efforts of a dedicated team. As it continues to climb the charts and resonate with fans globally, “IDK HOW” reaffirms Aujla’s status as a prominent figure in the music industry. Fans eagerly anticipate his next releases, confident in his ability to deliver innovative and deeply rooted music.
