News Delhi: Ups the Ante: Apple Music Seizes India’s Streaming Boom, Strikes New Airtel Deal to Expand Footprints in Music Market Share; marks one bold move as Apple just announced a strategic partnership with Bharti Airtel, one of the leading telecom companies in India, in a stronger play toward expanding its footprint in the Indian streaming market. This would be exclusively extended to Apple’s premium customers by Airtel, offering them access to Apple TV+ and Apple Music, furthering the presence of Apple in the $28 billion competitive landscape. The deal would demonstrate Apple’s determination to capture an increased market share from the Indian entertainment market through the wide customer base and network reach offered by Airtel.
Under this game-changing deal, Airtel Xstream customers on premium Wi-Fi and postpaid plans would henceforth get Apple TV+ free of cost. Apple TV+ houses a diverse library of content including award-winning and top-rated films, TV shows, and documentaries, along with engaging kids’ content. It is an exclusive offer that should drive millions of new subscribers toward Apple TV+, which has grown its content portfolio with original productions like “Ted Lasso,” “The Morning Show,” and “Foundation.”
It will also allow all Airtel users and, more specifically, the Wynk Premium members, to access exclusive offers for only Apple music. It opens them to a wide, diverse range of global and Indian music, specially curated playlists, along with specialized offerings, including Apple Music Sing and Spatial Audio. It will attempt to win over India’s music-loving contract clientele to its plan and create a door to further infiltrate the Indian economy.
This deal comes at a time when Apple and Airtel are trying to find a bigger space for themselves in the highly competitive Indian market. For Apple, India is among the biggest growth markets for its services, considering the vast population that is getting increasingly digitally savvy. More and more Indians stream online content, and quality digital entertainment is in high demand. This has been strategic on Apple’s part in agreeing with Airtel to meet the rising demand for value-for-money content experiences for more and more people.
The Apple TV+ on the Airtel Xstream platform brings unbelievable variety, and this is a chunk of exclusive content now available for customers. This ranges from blockbuster movies, critically acclaimed series, and documentaries to kids’ shows, which will give a mixed bag of entertainment across all age groups. Launched globally, some of the popular original productions include “Ted Lasso,” “Severance,” and “Shrinking.” All Airtel customers can now have access exclusively without any extra cost.
Similarly, with Apple Music too, the subscribers are going to have an experience like never before when it comes to music. Be it playlists handpicked by global artists to exclusive artist releases, innovative features like Spatial Audio, or Apple Music Sing, make for premium listening.
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This deal with Airtel is important and forms part of the broader strategy in which Apple has to gain a stronger foothold in India. The move underlines the belief at Apple that strategic alliances will play a key role in enhancing its market penetration and catering to local consumer preferences. By offering Airtel customers high-quality content and music services for free, Apple may position itself as one of the biggest players in India’s digital entertainment space.
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More succinctly put, the deal between Apple and Airtel would be a win-win in providing premium content to millions of Indian subscribers while making both companies’ footholds strong within the budding digital entertainment market in the country. India’s appetite for digital content is only growing. This could very well be the blueprint for future collaborations in this fast-evolving ecosystem of streaming.
